That's the first thing that popped into my mind, too:
Far out in the uncharted backwaters of the unfashionable end of the Western Spiral arm of the Galaxy lies a small unregarded yellow sun. Orbiting this at a distance of roughly ninety-eight million miles is an utterly insignificant little blue-green planet whose ape-descended life forms are so amazingly primitive that they still think digital watches are a pretty neat idea.
-- Douglas Adams, The Hitchhiker's Guide to the Galaxy
Anyway, interesting retro-look.
If you really want a watch most people can't use, there's also the binary wristwatch:

(Upper LED-row shows hours (8-4-2-1), lower LED-row shows minutes (32-16-8-4-2-1) . It's 10:15 in the picture.)
Just don't wonder what time it is while you're driving a car or something. ;-)