You can submit a link to your site (if it's game related) and if it's suitable it will be added to the links list on BinaryJoy.com. Several links from the list also get randomly added to the footer on each page. see here:
http://www.binaryjoy.co.uk/games/site-news/get-your-links-on-binary-joy/
http://www.binaryjoy.co.uk/games/site-news/get-your-links-on-binary-joy/